Client cases · STIVA
How STIVA monitors alcohol advertising at scale
2.18 million
posts analysed
The results
In 2025:
2.18 million
posts analysed
14,000
selected for review
270
reviewed per week
1,179
Alcohol ads identified
72
Alcohol-free ads identified
0.06%
of analysed posts contained sponsored alcohol-related content
Most importantly, Influencer Monitor reduced the manual review workload from more than 2 million posts to just over 14,000 relevant posts, enabling STIVA to monitor influencer marketing far more efficiently.
The challenge
Millions of posts are published on social media every day, making manual monitoring of influencer content simply impossible. STIVA needed an efficient way to identify influencer advertising for alcoholic beverages and verify compliance with advertising rules, disclosure requirements and 18+ age targeting.
The approach
From millions to a shortlist
Influencer Monitor analyses content from 4,000 Dutch influencers. Using AI, it detects:
- Brands and products
- Logos
- Captions and hashtags
- Spoken words
- Advertising disclosures
Only the most relevant posts are selected for review.
The impact
With Influencer Monitor, STIVA can:
- Monitor social media continuously
- Detect potential violations faster
- Improve transparency
- Support compliance with alcohol advertising rules
Favourite feature
AI-powered content selection
Instead of manually reviewing millions of social media posts, Influencer Monitor automatically narrows the dataset to the content most likely to contain alcohol advertising. This allows STIVA to spend its time assessing relevant cases instead of searching for them.
“With Influencer Monitor, we can analyse millions of social media posts every year and efficiently verify whether influencer advertising complies with the applicable rules.”
About the organisation
STIVA (Foundation for Responsible Alcohol Consumption) promotes responsible alcohol marketing in the Netherlands. As part of its monitoring activities, STIVA oversees influencer advertising for alcoholic beverages to ensure compliance with the Dutch Advertising Code for Alcoholic Beverages and influencer marketing regulations.
Since July 2023, STIVA has used Influencer Monitor to monitor influencer marketing across Instagram, TikTok and YouTube. Following a successful pilot, the platform became an integral part of STIVA's annual monitoring programme.