Product
From finding the ad to closing the case, these are Influencer Monitor's key features.
Text search
Search for brands, products or claims across every post in your workspace. Influencer Monitor transcribes every video and reads the text in images and videos, so you find what is said out loud and shown on screen, not just what is in the caption.
- Captions, transcripts and on-screen text in one search
- Every video automatically transcribed
- Detect labels like #ad and #spon
- Results in minutes
Rating and follow-up
Every post opens next to all of its evidence: title, description, tags, hashtags, transcript, on-screen text, and logos, with your search terms highlighted. Click a timestamp to jump the video to that moment. Rate the post, explain why, and follow up until the case is closed.
- Search hits highlighted wherever they appear
- Click a timestamp to jump to that moment in the video
- Rate as advertisement or organic and label brands and products
- Four-eyes review and a log of all contact with creators and brands
Visual recognition
Not every ad mentions the brand. Visual detection recognises brand logos in images and videos, so you find hidden ads even when they contain no text, and go straight to the moment a brand appears.
- Logo detection in images and videos
- Find hidden ads without any text
- Jump straight to where a brand appears
Ad Score
“Is this an ad?” is always the first question. The Ad Score, a custom-built AI model, shows how likely each post is to contain advertising, so you can focus on commercial content and skip the organic uploads. The model flags, your experts decide.
- Likelihood of advertising for every post
- Custom-built AI model
- Filter out organic content
Age restriction detection
Ads for alcohol, gambling, unhealthy food and other regulated categories should not reach children. Influencer Monitor detects which posts are age-restricted, so you can check whether creators keep regulated content away from minors.
- Detects age-restricted posts
- Essential for alcohol, food and other regulated categories
Automatic change checks
You asked a creator to fix a post. Did they? Influencer Monitor keeps checking flagged posts and shows when content is edited or taken down, so you can verify compliance without revisiting hundreds of posts every day.
- Detects edits and removals automatically
- Verifies follow-up on your requests
- Content refreshed at least once a day
Dashboards
Turn oversight into evidence. Dashboards aggregate your findings into real-time statistics and visual reports. Filter by keyword, platform and rating to find patterns, or export everything to CSV for Excel, Python, R or an LLM.
- Real-time statistics and visual reports
- Filter by keyword, platform and rating
- CSV export with keywords, ratings and transcripts
FAQs
We've gathered some of the most common questions we receive about Influencer Monitor. Take a look below and don't hesitate to reach out if you can't find the answer you're looking for.
For research you might need a representative sample. For a regulatory approach to monitoring, there might be prominent creators within an industry sector or creative niche that are of special interest to you. We have compiled a handy guide that outlines five tried and true methods to find relevant accounts to investigate.
Download the guide (PDF)Short answer: It can't. To elaborate, we believe that assessing the compliance of ads to rules and regulations always requires expert, human judgement. Influencer Monitor helps identify potentially problematic posts. It points out potential breaches of code so you can use your expertise as efficiently as possible. But, no matter how accurate Influencer Monitor becomes, you have the final say.
That is up to you. You can use Influencer Monitor to generate reports on the state of influencer marketing, or actively work to make online advertising more transparent and trustworthy. Go ahead and contact content creators about their ads, or address advertisers that conceal their campaigns. We offer you the tools to track, report and analyse the whole process.
Our advice is to free up at least a couple of hours every week to sink your teeth into what goes on on the big platforms. It takes some time to calibrate Influencer Monitor so that it finds exactly what you need. We are here to help you every step of the way!
At the moment, content is gathered from Instagram, TikTok and YouTube.
Organisations only have access to content of the influencers that they have chosen to monitor. Ratings, comments and all collaboration is strictly private to an organisation's workspace and only colleagues can view each other's work.
All content is updated at least once per day.
Ready to see Influencer Monitor in action?
Book a demo and we'll walk you through monitoring at scale, from the first scan to the final report.