Trusted by
Autoriteit Financiële Markten
The Dutch Authority for the Financial Markets is committed to promoting fair and transparent financial markets. It supervises how financial products are offered and promoted in the Netherlands, including by finfluencers.
For who
Influencer Monitor gives regulators the required reach to enforce advertising rules.
Media and consumer law offer important provisions to keep influencer marketing fair to the public, but these laws do not work without tools. Safeguarding consumers means checking creator content at scale. That requires automation. Gathering hundreds of thousands of posts and sifting out the ads—often hidden—then assessing the compliance and following up issues just isn’t feasible without technology.
- Large-scale research on influencer marketing
- Investigating consumer signals
- Keeping an eye on specific industries
- Identifying harmful trends
- Easy integration with enforcement procesess
- An interface that anyone could use
Effective regulation starts with insight into online influence. It doesn’t end there. Influencer Monitor also drives the enforcement process. It delivers the necessary information for case files and can seamlessly be integrated with other management software via its APIs.
“With Influencer Monitor, we support influencers in becoming more aware of the advertising rules that apply to health products. This tool marks an important next step in self-regulation, helping us raise awareness and contribute to a fair and transparent marketplace.”
Step by step
Target
Select the creators and channels you want to monitor.
Calibrate
Fine-tune filters to match your search criteria.
Detect
Separate ads from organic content and assess compliance with advertising standards.
Act
Engage with creators or advertisers on violations and report outcomes to your stakeholders.